Within this consulting project in Shanghai, Janet’s team has developed suggestions focusing on Lean Startup Techniques: how they might help improve current operations and product offerings, how they might help pivot the company’s reputation and resources to target new potential markets in China.
How can the company apply lean startup techniques and tools to its current operations in the realty business and relocation services, and second, how the company can position itself to seek new potential markets and different customer segments through the new lifestyle business, given the shift in focus you foresee happening with future economic changes in China.